PYRATEX® was born with the mission to replace synthetic, functional textiles with natural and more responsible options.


Today, our international team works its magic from our Madrid-based HQ.

foto regina web black and white.jpg



Founder & CEO

Regina leads our team, setting the strategic path we follow towards thriving more each day. She has travelled and lived in many countries, a love for travel which she shares with many of her Millennial generation. This led to the creation of PYRATEX® in Switzerland in 2014 as an answer to their challenges and ideals.

A Law graduate, she started developing PYRATEX® fabrics by collaborating with different European textile institutes. For example, during her participation at the Fashion Fusion incubator program, powered by Deutsche Telekom and Adidas, as well as Look Forward by Showroomprivé.

This experience allows her to legally protect the PYRATEX® technology and understand the consumer’s desire to take care of their health and to consume in a conscious manner.

Foto Johanna web.jpg


Business Development

Johanna supports our Business Development in France and Spain following her Master’s in Financial Management, and MBA at UADE.

Mery Diez Herbosa R&D and Production at PYRATES smart fabrics



Head of R&D and Production

Mery is in charge of our Production and R&D. She has studied a BSc in Business Management & Marketing, an MBA Business Expert Program and a Masters in International Management and Marketing of Luxury Products.


Having previously occupied positions in product management, buying and production for different B2C brands with a special focus on sustainability, Mery now manages our production team as well as R&D projects.




Chloé is a textile engineer from Roubaix’s prestigious ENSAIT University. She has previous experience in fashion and textile laboratories, and supports our PYRATEX® R&D team in researching our fabrics’ biological origins, R&D projects and tests. 

Blanca profile pic copy.jpg


Graphic Designer

Blanca's creative vision strengthens the PYRATEX® brand identity, as she supports our clients and team by creating the content they need to communicate the PYRATEX® ingredient.

Michelle Cherubin PYRATES smart fabrics Business development


Business Development

With experience in customer service, employee development, operations and supply chain management, Michelle graduated from a Master's in Management from IE Business School. She now contributes to our growth, developing new strategies and supporting our clients.

Maria Cerecedo Business Development PYRATES smart fabrics



Business Development

A fashion design and MBA graduate, Maria is based in North America and carries out our business development in the US market.


Aside from being trilingual in English, Spanish and French, she has worked at fashion brands in London and Paris, allowing her to gain valuable experience in design, product development and relationships with our clients.

Sofie Stabell Johansen Production assitant PYRATES smart fabrics


Production Planner

Sofie joined our team after graduating from a Bachelor Degree in Retail Management with a specialisation in Supply chain Management, and a Masters Degree in Supply Chain Management & Logistics. She supports us managing our productions and relationships with our fiber suppliers, yarn suppliers, and mills, ensuring we can maintain a fully controlled traceability of our entire production chain.




Head of Brand & Communication

Through her creative vision, Pilar is at the core of the PYRATEX® brand identity. She is trilingual in English, French and Spanish, has lived in various countries, as well as worked for fashion brands in design, production, business development and communication positions.

Her BA in Fashion Design and participation at ASICS' Tenkan Ten program have contributed to her now managing our communication, PR, marketing and content creation. Most importantly, she supports our clients in  their communication of the PYRATEX® ingredient, and ensures the PYRATEX® identity is maintained throughout our activities.

Diseño sin título.png
Ietje 2 web 2.heic


Head of Operations

As our Head of Operations, Ietje organises and oversees our daily operations, ensuring our company is well coordinated.

Her extensive experience in the fashion industry at B2C companies such as Chanel or Ecoalf allow her to efficiently manage our procedures and coach our team to remain cohesive and connected throughout our growth. She embodies the PYRATEX® identity through her deep knowledge of textiles and sourcing at fashion brands, as well as international background: she has lived in Amsterdam, Paris, Zurich, San Francisco, London, and now Madrid.

Alba Murillo Logistics PYRATES smart fabrics


Showroom & Operations

Alba first joined PYRATEX® in 2018 during her BA in Fashion Design internship. After graduating, and experience working in Sales for a number of fashion brands, she is back, and carries out our logistics. 



Product Lead

Specialised in Management & Organisation, Boris has a creative mindset which allows him to support PYRATEX® in a number of new Product and Business development projects.

Social media & Content Specialist

Chloé is a fashion journalist with previous experience in copywriting and content creation for Condé Nast's fashion magazines, including Vogue, Vanity Fair and Glamour, as well as creative content for Conde Nast College courses. 

Having contributed at Ecolover.life and worked as Content Creator at Totem Fashion Paris allows her to now take care of our social media, external communication and general brand content. 

Simone Avantaggiato Administration and operations PYRATES smart fabrics


Administration & Operations

A finance graduate, Simone studied a Masters degree in Micro-finance and financial inclusion, and previous experience in operations departments in a number of companies, has prepared Simone for his current position at PYRATEX® where he takes care of our Administration and Operations.



Garment development

A fashion designer and Fashion Management & Production MBA graduate, Andrea's work has always been focused around product development and creative direction, in companies such as Pantone or Cuidado con el Perro. She now supports our clients in their garment developments.

Untitled design (13).png


Office managament & logistics 

Candida studied fashion production, and has extensive experience in logistics. Being trilingual in english, italian and spanish, and her previous experience, enable her to now manage our office and logistics, making sure our day to day runs smoothly.


Sebastien Lefebvre investor



CEO at Growth Drivers Ltd. Entrepreneurship coach, entrepreneur, advisor, investor

As a serial entrepreneur and a clear example of a successful founder who sold his company, Sébastien is a growth strategy expert, and the perfect advisor for a rising company such as PYRATEX®, where he supports the alignment of our business strategy and the development of our capacity to deliver results against cross-functional strategies with product, marketing, business development, research & analytics, and operations.

Hiroaki KAGEYAMA investor ASICS PYRATES smart fabrics


President of ASICS Ventures Corporation and Head of Global Business Development at ASICS Corporation 

Leader of ASICS’ business development team and founder of the ASICS Corporate venturing subsidiary which invested in PYRATEX® on our first investment round, Mr. Kageyama has enriched our company due to his outstandingly remarkable experience in the banking and retail industry.

felipe carrasco investor PYRATES smart fabrics


Expert Economist in European Funds 

A profound knowledge of the spanish textile industry, where he has occupied a number of positions throughout his career, such as Secretary General of the Spanish Intertextile Council, makes Felipe an important asset for PYRATEX®, as he now works with SMEs, start-ups and hi-tech companies in developing projects to improve their activities in areas such as innovation management, financial development strategy, search for financing for innovative projects, dynamization of teams to generate creativity, and the development of innovative projects.

Jaap Zandbergen mentor PYRATES smart fabrics


Coach and Mentor at Executive Agency for Small and Medium-sized Enterprises (EASME) 

Jaap became our advisor following our win of phase 1 of Horizon2020. He is an International Managing Director experienced in sustainability, marketing, innovation & product development, lean & change management, and sales in B2B & B2C markets.

His broad hands on knowledge of general management, coaching teams, keeping of budgets and alignment of strategies & targets makes him an ideal advisor for PYRATEX®.


EIBT color.jpg


EIBT is awarded by ANCES (the national association of CEEIs) that recognises innovative technology-based companies

 concurso LaCaixa emprendedor siglo XXI


Semifinalist of the EmprendedorXXI award, organised by CaixaBank 

Horizon2020 European Union contest


Winner of phase 1 of the European Union's Horizon2020 grant for innovative textile companies

ASICS startup accelerator Tenkan Ten


Collaboration & Tenkan Ten program participation

Premio Emprendedoras


"Categoría Empresa" nominees



Winner of the Look Forward Fashion Tech Start-up contest

European Business Awards National Winner


National Winner in the 2019 European Business Awards

M-ODE Amsterdam fashion round table


Invited as a sustainable innovation expert 

Fashion Fusion Deutsche Telekom and Adidas contest startup incubator


Finalist of 4-month long program in Berlin

 concurso LaCaixa emprendedor siglo XXI


Finalist of the EmprendedorXXI award, organised by CaixaBank