PYRATEX® was born with the mission to replace synthetic, functional textiles with natural and more responsible options.


Today, our international team works its magic from our Madrid-based HQ.

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Founder & CEO

Regina leads our team, setting the strategic path we follow towards thriving more each day. She has travelled and lived in many countries, a love for travel which she shares with many of her Millennial generation. This led to the creation of PYRATEX® in Switzerland in 2014 as an answer to their challenges and ideals.

A Law graduate, she started developing PYRATEX® fabrics by collaborating with different European textile institutes. For example, during her participation at the Fashion Fusion incubator program, powered by Deutsche Telekom and Adidas, as well as Look Forward by Showroomprivé.

This experience allows her to legally protect the PYRATEX® technology and understand the consumer’s desire to take care of their health and to consume in a conscious manner.

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Business Development

A Law graduate with a Retail & Finance Executive Program from the IE Business School, Isabel has extensive experience in the fashion industry geared towards luxury omni channels for national and international markets.


As a business-oriented, senior key player having worked as Country Manager for brands including Calvin Klein, Donna Karan, Guess, Valentino, and Ecoalf, she enriches our Business Development team, increasing the amount of brands producing their collections with PYRATEX® fabrics.

Mery Diez Herbosa R&D and Production at PYRATES smart fabrics



Head of R&D and Production

Mery is in charge of our Production and R&D. She has studied a BSc in Business Management & Marketing, an MBA Business Expert Program and a Masters in International Management and Marketing of Luxury Products.


Having previously occupied positions in product management, buying and production for different B2C brands with a special focus on sustainability, Mery now manages our production team as well as R&D projects.

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R&D Assistant 

Following her Masters in Sustainable cities and Masters in Management of Innovation, Marion focused her own research on biomaterials such as kombucha leather and bacterial dyes and investigated seaweed fabrics at Studio Nienke Hoogvliet.


Her decision to settle in Madrid after living in countries such as Denmark and the Netherlands led her to our R&D team, where her deep knowledge of innovative, alternative materials enriches our research even further. 

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Production Planner

Gabriela studied Law and Economics and completed a Masters in Fashion Companies Management. She is now in our production team, where, thanks to her previous experience as as merchandiser at El Corte Inglés, and fashion magazines Elle and Esquire, she manages our productions.

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Office Management & Logistics

As a technician in fashion production, quality control and design, Din has spent the past 15 years working in different European fashion companies. Her attention to detail and great management skills allow her to now take care of our Logistics and Office management.



Administration & Operations

A finance graduate, Simone studied a Masters degree in Micro-finance and financial inclusion, and previous experience in operations departments in a number of companies, has prepared Simone for his current position at PYRATEX® where he takes care of our Administration and Operations.

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Business Development

Johanna supports our Business Development in France and Spain following her Master’s in Financial Management, and MBA at UADE.

Maria Cerecedo Business Development PYRATES smart fabrics



Business Development

A fashion design and MBA graduate, Maria is based in North America and carries out our business development in the US market.


Aside from being trilingual in English, Spanish and French, she has worked at fashion brands in London and Paris, allowing her to gain valuable experience in design, product development and relationships with our clients.




Head of Brand & Communication

Through her creative vision, Pilar is at the core of the PYRATEX® brand identity. She is trilingual in English, French and Spanish, has lived in various countries, as well as worked for fashion brands in design, production, business development and communication positions.

Her BA in Fashion Design and participation at ASICS' Tenkan Ten program have contributed to her now managing our communication, PR, marketing and content creation.


Most importantly, she supports our clients in  their communication of the PYRATEX® ingredient, and ensures the PYRATEX® identity is maintained throughout our activities.

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Brand Communication

Isabella is trilingual in English, Swedish and Polish, and has lived and worked in Sweden, Denmark, UK and Spain.


After several years of experience in the Retail industry at MANGO, where she occupied roles in Visual Merchandising, Business Development and Management, Isabella now advises and supports the brands we collaborate with to communicate the PYRATEX® ingredient.

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Head of Operations

As our Head of Operations, Ietje organises and oversees our daily operations, ensuring our company is well coordinated.

Her extensive experience in the fashion industry at B2C companies such as Chanel or Ecoalf allow her to efficiently manage our procedures and coach our team to remain cohesive and connected throughout our growth. She embodies the PYRATEX® identity through her deep knowledge of textiles and sourcing at fashion brands, as well as international background: she has lived in Amsterdam, Paris, Zurich, San Francisco, London, and now Madrid.

Alba Murillo Logistics PYRATES smart fabrics


Product Development 

Alba first joined PYRATEX® in 2018 during her BA in Fashion Design internship. After graduating, and experience working in Sales for a number of fashion brands, she is back, and carries out our logistics. 



Product Development

Andrea is a fashion designer and MBA graduate in Fashion Business Management. Her background in product development and creative direction at B2B and B2C companies such as Editorial Televisa and Pantone allows her to now support our clients in their PYRATEX® manufacturing projects, from idea to final garment.




Finalist of the EmprendedorXXI award, organised by CaixaBank 



EIBT is awarded by ANCES (the national association of CEEIs) that recognises innovative technology-based companies



Semifinalist of the EmprendedorXXI award, organised by CaixaBank 

Horizon2020 European Union contest


Winner of phase 1 of the European Union's Horizon2020 grant for innovative textile companies

ASICS startup accelerator Tenkan Ten


Collaboration & Tenkan Ten program participation

Premio Emprendedoras


"Categoría Empresa" nominees



Winner of the Look Forward Fashion Tech Start-up contest



National Winner in the 2019 European Business Awards

M-ODE Amsterdam fashion round table


Invited as a sustainable innovation expert 

Fashion Fusion Deutsche Telekom and Adidas contest startup incubator


Finalist of 4-month long program in Berlin