THE PYRATEX® INGREDIENT

When brands communicate about the PYRATEX® ingredient, they are recognised as better for the future, and the planet.

Yet telling the story of an innovative, responsible material is very challenging: it’s a lot of information. So we’re here to help your marketing and communication teams to do it!

Innovation is for everyone, and our communication team is here to support you to integrate the PYRATEX® story into your own, without loosing any key information.

SO, HOW WILL WE SUPPORT YOU?

VISUAL CONTENT

We like to show, rather than tell.

If you do too, we will give you photos and videos of your fabrics and their story, to freely use on your channels.

WEBSITE

Your landing page is key to telling the story of your collection, and we will help you build it.

CONTENT WRITING

We want you to blend our story with your own. For this, we will support you with written content about your PYRATEX® fabric, its production, and it's environmental passport.

PRESS

We know it can be hard to explain what makes our PYRATEX® fabrics unique, but we can make it easier by helping you write your press release.

LABELLING

PYRATEX®-made garments are easy to find, because they are labelled as such. We will support you in making sure all your labelling is correct, and bringing out why your garment's material is unique.