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the planet

Textile responsibility is at the core of PYRATEX®. We were born with the mission to replace synthetic textiles with natural ones that are better for us and for the planet, and we're continuously advancing towards being better and doing better.

As part of our responsible functionality commitment, we work with regenerative fibers, making sure they not only are eco-friendly, but also beneficial for the very own environment surrounding them. Regenerative fibers constitute the highest standard among responsible textiles: they must promote soil health, animal welfare and social fairness in the whole production chain. 

soil health

Our Regenerative Fibers help build soil organic matter, avoiding deep or intensive tillage, which disturbs soil structure and microbial growth. Over time, this practice can completely destroy soil quality, resulting in fewer amounts of carbon being drawn down from the atmosphere. On the other hand, conservation tillage leaves at least 30% of crop residues on the soil surface, which is beneficial for the soil because it involves no erosion and more organic matter growth.


Regenerative fibers protect the soil by planting cover crops: this increases organic matter in the soil and enables better water management. When the soil is healthy, more carbon can be drawn down from the atmosphere. Growing a series of different types of crops in the same area is another requirement: this reduces the dependance on a specific nutrient need and also development pest and weed resistance.


A regenerative fiber's can't employ GMOs, gene editing, soilless systems, or synthetic inputs. It must promote biodiversity and include the practice of rotational grazing, in which the livestock stays in a specific land area for a specific time and rotates. This lets the ruminants to have access to space and fresh air, and freedom of movement, improving soil erosion.

If there are any animals involved in the fiber's production process, their welfare is assured through the five freedoms: freedom from hunger or thirst by access to fresh water, and a diet to maintain full health and vigor; freedom from fear and distress by ensuring conditions and treatment that avoid mental suffering; freedom from discomfort by providing an appropriate environment, including shelter and a comfortable resting area; freedom from pain, injury, and disease by prevention or rapid diagnosis and treatment; and freedom to express normal behaviors by providing sufficient space, proper facilities and company of the animal’s own kind.


Additionally, they must be grass-fed or pasture-raised, their transport must be limited, and no CAFOs (Concentrated Animal Feeding Operation) are allowed. 

ensuring animal welfare

establishing social fairness

Because environmental wellness can't be complete without social justice, our Regenerative Fibers provide economic stability and fairness for farmers, ranchers, and workers.  

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